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Exploring Anvaya - an editorial direction for a wedding photography website.
I wanted the photography to lead, while giving typography and negative space enough room to breathe.
Playing with a deeper palette than the usual wedding aesthetic, large type, and a quieter editorial rhythm.
Direction 1, the regal blue - this is the one I'm taking forward. It lets the photo carry the first impression uninterrupted, everything else earns its place after.
More of Anvaya soon.
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