Craft Compelling Corporate Mantras for Enhanced Brand Impact

Craft Compelling Corporate Mantras for Enhanced Brand ImpactCraft Compelling Corporate Mantras for Enhanced Brand Impact

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Amira Chenelle Pereira

• Feb 11

Company Mantra Development

Scope: Corporate messaging architecture and executive-level narrative development.

Work Included: Mantra creation, strategic rationale writing, EVP alignment, and cultural positioning framework.

Result: A durable company mantra integrated into leadership and brand communication.

Brand Strategy Communications Copy Strategy Adobe Suite

Chantal Jemmott

pro

• Mar 14

How do you rebrand in a market where everyone says the same thing? 🧠

This Ibiza kombucha brand wanted to move beyond functional messaging. Inspired by Es Vedrà, the iconic island near Ibiza known for its magnetic energy, we created a brand identity that reflects the natural effervescence and vibrant spirit of kombucha. 🧚

3 key design decisions:

1. Label shape: Keeping a diamond-like label similar to the previous packaging to maintain a visual link with past.

2. Color system: Maintaining flavor color differentiation so returning customers can still easily recognize their favorite one.

3. Ingredient illustrations: A shared base of botanical elements across all bottles, with the center of the illustration highlighting the main flavor of each variant. Would you have kept more from the original brand, or started fresh?

rebrand packaging beveragepackaging

Anita Autorino

max

• Mar 16

Looks amazing! Such a smart rebrand!

Keileth Castillo

pro

• Mar 13

SensorIA — Brand Direction I've been exploring a different take on AI branding, instead of the usual dark, minimal AI branding, i went playful blur, light, texture, and a visual system that feels more human than machine.