Concepted and produced a Mother's Day video campaign for luxury beauty brand Hair Creations and Skin. The spot features a series of intimate clips of mothers from diverse backgrounds in tender moments with their children, paired with a branded voiceover promoting the brand's Luxe Gift Set. Managed the full creative from concept through final delivery, including creative direction, clip curation, and voiceover integration. The campaign led with emotional storytelling to drive gifting-season conversions while reinforcing the brand's inclusive identity.