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Lucidly is a conceptual app designed to help users track and explore their lucid dreams. This project presents the app’s main features through a series of 3D animations and motion graphics, creating an immersive visual language inspired by the surreal and fluid nature of dreams. The video combines product storytelling, 3D animation and motion design to introduce the app and its functionality in an engaging, dreamlike way.
Too goooood!
Cool animation! 👍
Branding 😍
Wonderful concept! 🫡
stunning work!
Supreme work 🧡
lucid dreams as a brief is so fun
The visual language fits the concept so well, Giulia. The soft 3D forms, glow and deep blue palette make it genuinely feel dreamlike without becoming visually overwhelming. Beautiful art direction.
Nice work🔥👏👏
The soft glowing shapes drifting past each other actually feel like dream logic instead of just pretty motion design. I'd guess that's the hardest thing to nail without it turning vague, was there a shot that felt too abstract at first and you had to pull it back?
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That's a very nice and clean job.
Elevating the experience with motion.
Creating animations like this takes more than just making things move. It’s in the flow, direction, easing, timing, and all the tiny adjustments that make everything feel just right.
That’s the beauty of putting real intention into something you genuinely love.
When motion is done right, it doesn’t just make a product look better. It makes the experience feel better.
Very Smooth, i love it
Just wrapped up a self-initiated branding + packaging project for WINK, a playful functional beverage concept.
The goal was to make functional drinks feel less clinical, less aggressive, and more fun.
I explored the strategy, playful typography, flavor system, and a 330ml can packaging system across:
• Yuzu + Ginger + Berry
The idea was simple: Function × Flavor × Personality.
Really enjoyed pushing this one from strategy all the way through packaging and art direction.
Would love to hear what you think of the final direction 👀
Really like how the branding makes a functional beverage feel approachable and fun rather than overly clinical. The combination of playful typography and a clear flavor system gives WINK a strong, memorable personality.
