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Cozy lifestyle UGC for the Summer Fridays x Gap pajama collab, a morning routine video shot in a NYC apartment with natural light
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This is my submission for the CapCut Design Studio Challenge 🎬✨, where I chose Direction A: CapCut as a Different Industry.
For this concept, I reimagined CapCut as a cultural streetwear label 👕🔥 - a fashion brand built on the idea of remixing identity.
Inspired by CapCut’s language of cutting, layering, and transforming, the brand shifts from a creative editing tool into a wearable expression of culture, movement, and individuality 🌍⚡. Every piece carries the energy of modern creator culture while blending it with handcrafted cultural details, embroidered textures, bold silhouettes, and flame-inspired visual elements 🧵🔥.
This is not just clothing; it is a new way of wearing your story.
The brand celebrates the new generation of creators - people who do not simply follow culture, but cut it, remix it, and make it their own ✂️🎨.
Wear the Remix. 🖤🔥
Awesome
Amazing work 👏 The quality and attention to detail really shine through.
CapCut made editing easy for everyone. it literally the first app people tell beginners to start with. that's what capcut is at its core making creative expression accessible to anyone.
so i took that same idea and put it in a different world.
what if capcut existed back when cameras were complicated and capturing a moment wasn't easy for everyone? that's the CapCut Camera. small, simple, you carry it everywhere. no need to be a pro. just grab it and shoot.
built for young people who want to capture the moments that matter before they're gone.
every moment deserves to last.
check this web page for more details
https://capcutredesign.framer.website/
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