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Strategy isn't just about having good ideas—it's about helping organizations make better decisions.
Speaking at Netroots Nation alongside fellow digital leaders, we explored how storytelling, audience engagement, and digital strategy continue to evolve in an increasingly complex landscape.
Over the last 20+ years, I've helped organizations navigate growth, brand transformation, audience engagement, lifecycle strategy, and operational change. What remains constant is the need for clarity: clear priorities, clear positioning, and clear execution.
That's the work I love most.
#DigitalStrategy #MarketingStrategist #BusinessStrategist #BrandStrategist #BrandDesigner #DigitalMarketing #GrowthStrategy #FunnelBuilding #EmailMarketer #LifecycleMarketing #AudienceEngagement #Leadership #PublicSpeaking #Consulting #ThoughtLeadership
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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I've been pretty deep in the trenches working with a local business over the past 6 months. I'm excited to share everything I worked on & show off some new skills and projects I'll be able to add to my portfolio. There were a lot of challenges for a small brick & mortar shop relying mostly on getting local customers in the door.
First off, & most recently. A video that wasn't quite finished in time for Halloween, but I'm excited to share after I got to make a few extra tweaks. The instagram for The Mock Pit was grown to 2,065~ ish from under 500 in May. We did a lot of videos but this was the only one I did so much illustration, animation, and the voiceover for.
I'll be sharing a lot more & I'm excited to connect with the creative community again <3
Six months with one local business is real commitment, Olivia — and growing The Mock Pit from under 500 to over 2,000 followers since May is a brilliant result, especially for a brick-and-mortar shop that lives on foot traffic. The fact that this Halloween video is the one you...
Web design is not that important.
I mean - it is, but ultimately all it can do is to present your content in the best way. Put emphasis on your messaging first, then design around it.
You are Right. I completely agree with you, @Roman Avshalumov
Content Writer vs. Copywriter: What's the Difference?
People often use these two terms interchangeably, but they serve different purposes.
Both involve writing, but the goal behind the writing is different.
1. Content Writer ✍️
A content writer creates useful and informative content to educate readers, answer questions and build trust.
Examples:
Blog posts and articles
Website guides
Educational social media posts
Informative newsletters
Main goal: Give readers valuable information.
2. Copywriter 📝
A copywriter writes words that encourage people to take action. That action could be buying a product, signing up for a service or contacting a business.
Examples:
Product descriptions
Website sales pages
Advertising captions
Email marketing campaigns
Promotional content
Main goal: Encourage readers to take action.
Let's understand with one example.
Imagine a skincare brand launching a new moisturiser.
A content writer might write:
"5 Benefits of Using a Moisturiser Every Day"
A copywriter might write:
"Give Your Skin the Care It Deserves. Try Our New Moisturiser Today!"
See the difference?
One focuses on informing the audience, while the other focuses on encouraging a decision.
Can someone do both?
Absolutely!
Businesses need both types of writing. Content helps people understand a brand, while copy helps turn interest into action.
The takeaway: Good content builds trust. Good copy encourages action. And both can help a business grow.
The dark brown serif title on the peach card with a pink frame is easy to read, and the two small icons set up the comparison well. Do the next slides show the two example texts side by side?