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This mark is built to communicate luxury, clarity, and strong brand recognition through simplicity.
The core of the design is the monogram “L.” It’s rendered in a flowing, calligraphic style that introduces elegance and femininity without becoming overly decorative. The controlled curves and smooth stroke transitions give the mark a refined, premium character while keeping it visually balanced. This makes it distinctive enough to function as a standalone brand icon.
The typography for “LUMINA” is clean and structured, which creates contrast against the expressive monogram. That balance between fluid and structured forms helps the logo feel both graceful and grounded. The spacing and alignment are carefully managed to maintain visual harmony and readability across different sizes.
Brand DesignGraphic DesignLogo DesignAdobe Illustratorluxurylogodesigncosmeticsbrandlogopremiumlogodesign
Clean execution 👌
Curious — did you explore multiple monogram variations before this final mark?
Yes, after that I select this
Nice — that exploration phase always shows in the final mark. Iterating monograms is tricky since small tweaks completely change the personality.
Thanks for your suggestion, Bro❤️
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If there’s one thing that needs to look as good as it tastes, it’s Fried Chicken.
I recently wrapped up the full brand identity for Heikan, a brand that needed a visual style as bold and "crunchy" as its recipe. My goal was to move away from standard fast-food tropes to create a modern, high-energy look that stands out in a crowded market.
🛠️ The Recipe:
Logo Design: Scalable for everything from signage to packaging.
Color Palette: High-contrast tones to grab attention instantly.
Typography: Bold fonts that scream premium quality.
#Branding #GraphicDesign #Heikan #LogoDesign
This is what founders usually mean when they say “make it premium.”
The identity is built around a refined SA monogram inside an oval seal, creating a timeless badge for shoes, boxes, and labels.
Subtle star accents hint at craftsmanship without overpowering the mark.
Royal blue establishes trust and durability.
Warm sand tones introduce elegance suited for modern footwear.
A focused badge system designed to scale across packaging and product touchpoints.
Open to collaborating with footwear and fashion brands looking for a premium, lasting identity.
Ahemad Designs
Brand Identity Designer | Footwear & Fashion Branding | India
Loved the mood you shared. how do you usually arrive at a visual direction like that?
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