Engineered the full-stack architecture for Fisshe Mart, an online seafood and meat commerce platform with custom delivery slot routing and real-time inventory management. Built on WordPress and WooCommerce with custom PHP API integration for automated order dispatch.
How do you design a store when every product is black? That was the challenge behind VAEL, a brand selling 15 pieces in two editions: Onyx and Contrast.
With no colour to guide shoppers, the design had to do it. Bold condensed type sets the tone, clean outlines show what's selected, and one soft pink highlights sales and rewards.
I designed 20 screens for desktop and mobile, in light and dark mode, from the homepage all the way to checkout.
The result is a store as sharp as the product, and easy to shop. Live demo: https://claude.ai/code/artifact/4e953fd5-47c5-4429-ae8f-e6550690f47b