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Portugal Direct Mail

Amazon.es/PT | Direct Mail Campaign

A little mail. A world of possibilities.

In 2021, Amazon introduced Portuguese as a secondary language on Amazon.es, followed by the launch of its Prime programme in Portugal. To support this expansion, a direct mail campaign was developed to introduce Portuguese customers to a more familiar, accessible and convenient shopping experience.

The Challenge

The objective was to build brand awareness in a growing market, attract new customers and communicate the benefits of shopping on Amazon.es in Portuguese.

The message needed to be simple, engaging and instantly recognizable, transforming an everyday piece of mail into an inviting introduction to the Amazon shopping experience.

The Creative Approach

The concept revolves around the diversity of products available on Amazon, brought together through playful illustrations, simplified geometric shapes and a warm, approachable visual language.

Everyday objects, from household essentials to electronics, create a colourful composition that communicates variety and accessibility while maintaining Amazon's recognizable identity.

A contrasting navy and cream palette provides structure and clarity, allowing the vibrant illustrations and key messaging to stand out.

The Execution

Designed as a double-sided printed mailer, the piece combines an engaging illustrated composition with concise, educational messaging.

One side introduces the shopping experience through familiar product imagery and key benefits, while the other provides additional information and a QR code directing customers to Amazon.es/PT.

The result is a friendly, visually distinctive print piece that brings a digital shopping experience into a tangible, everyday format.

A Closer Connection with Customers

Delivered directly to mailboxes across Portugal, the campaign was designed to make Amazon feel more approachable, familiar and accessible to a new audience.

A simple piece of mail, connecting everyday needs with a world of possibilities.

Client: Amazon.es / Kindle Direct Publishing Services: Art Direction · Creative Concept Development · Print Design · Illustration