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A 12-second motion reel of four recent design projects across social media, web banners, posters, and UI. Each project is built around a clear brand identity, strong visual hierarchy, and a consistent look from headline to call to action.
What’s inside the reel:
Lumora Hydrating Glow: a skincare web banner with a calm, natural look, clear benefit icons, and a focused “Shop Now” call to action.
Verdan Streetwear: a bold editorial fashion poster that mixes torn-paper collage, strong typography, and a vivid orange accent.
Lumora Radiance Serum: a square social media post made for the Instagram feed, with a premium and minimal feel.
GreenLoop Sustainable Store: a dark-mode e-commerce UI with clean navigation, product cards, and an easy-to-scan layout.
I help small businesses and brands look consistent and professional online with social media posts, banners, posters, and website and app UI design. Message me with your project and I’ll help you get started.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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MAE — Art Direction & Brand Visual Identity
A visual identity concept developed for MAE, built around the idea of “Controlled Energy — Movement in Contrast.” The direction explores the tension between individuality and constant movement, using a sharp central subject surrounded by blurred figures to create a strong visual narrative.
The Challenge
The goal was to create a visual language that felt distinctive, contemporary, and emotionally engaging without relying on excessive graphics or conventional branding. The challenge was to communicate movement and energy while keeping the brand feeling refined, minimal, and controlled.
The Solution
I developed an art direction centered around contrast — stillness vs. movement, focus vs. distraction, and individuality vs. the crowd.
The orange environment creates a bold visual signature, while the motion-blurred silhouettes represent the constant movement surrounding the individual. The sharply focused central figure becomes the visual anchor, communicating confidence, identity, and control.
The same visual language was then extended into the brand composition through minimal typography, logo placement, graphic symbols, and structured spacing, creating a system that can work across campaigns, social content, editorial layouts, and brand communications.
My Role
Art Direction · Brand Identity · Visual Concept · Graphic Design · Typography · Brand Composition
I was responsible for developing the visual concept, defining the art direction, establishing the graphic language, and translating the concept into a cohesive brand presentation.
Concept → Art Direction → Visual System → Brand Application
Logo DesignProduct DesignAdobe IllustratorAdobe PhotoshopAdobe Premiere ProBrand DesignVisual Designvisualidentity
Using the motion-blurred figures as the system's way of encoding the brand world around the individual is a clean way to carry the concept into every touchpoint — the contrast is doing the narrative work instead of added graphic elements. The orange read as a deliberate move to...
Secnd is finally live.
After months of building, meet Secnd a two-person design studio shaping brands and designing digital experiences, founded by twins Carol and Cynthia Ugwu
We've spent our whole lives side by side, so starting Secnd together was always going to happen. Today it's official.
Take a look at what we've been working on, and if you've got a secnd, book an intro call.
http://secnd.studio
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