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Unmapped is a mobile app concept for hyperlocal AR expeditions and conceptual tourism.
The product combines curated city routes, audio storytelling, and local perspectives from architects and artists. The challenge was to create a travel experience that feels immersive and cultural without making AR feel complex or overly technical.
The UX blends editorial storytelling with functional exploration. Large imagery, minimal typography, soft gradients, route filters, clear content cards, numbered map stops, audio cues, and persistent navigation help users follow each route with confidence.
Saved places and profile features extend the journey beyond a single expedition, supporting personalization, repeat discovery, and long-term engagement.
Clean work!
Thanks!
The network for creativity
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This is beautiful, Daniel
Amazing work!
Two months ago we worked with JENGZ on a Brand in a Week to bring their brand to life. Then, we partnered with Naza to design and develop JENGZ's Shopify store from the ground up, introducing the story behind Loquat. It's now live, go check it out!
