Logo for a green hydrogen company. A logo is only the beginning.
 For Rand Hydrogen, we designed a visual identity that works across the website, investor deck, and physical applications in the real world — including containers and tanks. The goal was to create a logo system that feels strong in every environment, from digital to industrial. Read the full case study on @Contra: contra.com/p/rand-hydrogen

The negative space cut through the mark reads as both a droplet and a lightning bolt depending on how you look at it, smart for an energy brand. Was getting it to hold up on physical tanks and containers the hardest part, or did the digital applications give you more trouble?

What started as friends scheduling weekend classes somehow evolved into a community that partners with studios and hosts events.

Naturally, I couldn't resist giving it a brand identity 🥴

Here's the visual system I created for Pilates Pals, inspired by movement, connection, and making fitness feel a little less intimidating.

the branding, the posts, the logo, the deck. soo good