This evolution of the Beko Logo focuses on precision and momentum. By shifting the iconic underline from a rising slope to a forward-driving strike, I’ve injected a sense of high-velocity performance.
Your Opinion...?
The thing I keep relearning: a design is never finished because someone ran out of ideas. It's finished because someone decided to stop. Knowing when to stop is the hardest part.
Winder is a bold brand identity built around a geometric W-inspired symbol, combining sharp angles and forward movement to represent progress, speed, and direction.
The identity uses a striking red and deep burgundy palette, supported by clean typography and a consistent visual system across brand guidelines, digital applications, and product mockups.