Just wrapped up this logo design for Dupeawaay.

The goal was to create a clean, memorable identity that feels modern, trustworthy, and easy to recognize across digital platforms. I explored a simple geometric approach, focusing on balance, scalability, and a strong visual presence without overcomplicating the mark.

Always enjoy the challenge of turning an idea into a logo that feels both distinctive and timeless.

Would love to hear your thoughts 👇

The geometric mark works well here. Pairing it with that clean wordmark keeps it readable at small sizes without losing the character. How does it hold up in single-color applications?

Kanthalya Herbals — Ayurvedic Product Campaign · 5 Hero Visuals THE BRIEF: Kanthalya Herbals needed five premium product visuals for their ayurvedic range — dark packaging with gold accents, positioned at the luxury end of the Indian herbal wellness market. Zero generic product photography. Everything had to feel intentional and cinematic. THE DIRECTION: I built a complete visual system before generating a single frame. Color language: deep blacks, warm gold, single raking light source. No ambient fill. No softening. Each product got its own scene architecture — the Kachi Ghani Oil range was directed as a horizontal bottle arrangement on a chopping board with a cinematic single-source side light that created hard shadows emphasising the product's texture and authenticity. THE OUTPUT: Five ad-ready AI-generated product visuals. Each formatted for digital campaign use. Delivered with full creative direction rationale so the brand team could maintain consistency across future campaigns. Tools: Leonardo AI (Kino XL) · Higgsfield AI · img2img pipeline Format: Digital campaign assets · Print-ready resolution

Building the visual system before generating a single frame is the right approach. The single-source raking light on the Kachi Ghani range gives those bottles real depth. Most AI product work falls apart here because the lighting logic isn't consistent across shots.