Design Insights: Iconic Monograms Redefining Pilates BrandingDesign Insights: Iconic Monograms Redefining Pilates Branding
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Roseline's avatar
Roseline Bassey
• 1d
Not every logo needs a symbol.
Sometimes two letters are enough.
AY is a Pilates studio and activewear brand built around the idea that strength and softness can coexist. I explored that contrast through a custom monogram that combines bold forms with fluid curves.
Simple shapes. Intentional movement. Distinct personality.
Would you have gone more geometric or more organic with this direction?
FigmaGraphic Designmonogramlogodesign
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MD Rafee 's avatar
MD Rafee Alam
• 16h
More organic, honestly. The brand concept of strength and softness coexisting feels like it needs a little imperfection to read as authentic. Too geometric and it starts to feel like a sportswear giant, not a Pilates studio.
Roseline's avatar
Roseline Bassey
• 14h
I like that perspective. My thinking was that if it became too organic, it might start to lose some of the strength and structure I wanted to communicate. I tried to find a middle ground where the bold forms suggest stability while the curves bring in movement and softness. Definitely an interesting tension to explore, though.
Boluwatife's avatar
Boluwatife Delight
• 1d
One of the best designs have seen so far todayyy,, keep it up
Roseline's avatar
Roseline Bassey
• 17h
Thank you, Bolu.🥰
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