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Polished ads get scrolled. Real people get bought from.
Shoppers have seen thousands of ads, and a studio-perfect one looks like an ad. A real person on their phone saying “I tried this, here’s what happened” looks like a recommendation.
That’s why I create UGC (user-generated content) for e-commerce brands. It feels honest, so it builds trust in ads, on product pages and on social media.
I’m Adeyemi James, a Shopify and UGC expert. If your creative looks great but isn’t converting, send me a message and let’s talk about your store.
#UGC #Shopify #Ecommerce
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Neuaura is a UK women’s wellness brand making targeted supplements for life after 40: BloatBurn, CraveFree, AcheFree and Daily Menopause. The project started with a design and it was my job was to turn it into a production-ready Shopify Liquid theme the Neuaura team could run themselves.
I rebuilt the design as a library of more than 40 custom sections, each one fully editable from the theme editor. They include results carousels, a 90-day timeline with tabs, an ingredients breakdown with accordions, comparison tables, a searchable reviews hub, risk-reversal guarantee blocks, FAQ hubs and countdown offer cards.
Colours, copy, images and layout all come from the schema settings, so the marketing team can build new landing pages and campaign variations without touching code. The whole theme uses Tailwind with a custom brand palette and typography.
The result is a fast-moving, conversion-focused storefront that the Neuaura team owns end to end. They can launch Black Friday offers, test new messaging and build product landing pages the same day, rather than waiting on development time.
All I did was copy the Figma page link, paste it into Claude Code, and give it a few instructions. Oh chim! it brought the whole thing to life
What do you think?
Going from a Figma link straight to motion is wild, "oh chim" is the right reaction 😂 Did you connect the Figma MCP, or did Claude Code work it out from the link alone?
Building a great product is hard. It takes real time, focus, and dedication.
But in 2026, the hardest part is distribution. The moment you can’t build hype around your product or make people understand it, you are losing your customers. Lower impressions, higher CAC, and rising churn rate.
And the thing meant to fix that, your video, is usually the weakest link in your marketing funnel. It runs long, it explains nothing, and attention is gone.
After seeing this across a lot of ecommerce brands, we’ve engineered one of the sharpest ways to close that gap.
Script-first explainer videos for ecommerce brands. Script-first because the words decide whether your message is properly dialed in. And then the design, animation, and sound to make you feel every second of the video.
Explainers, launch videos, product demos, everything that’s part of your ecommerce funnel.
If you build the next great product and want the hype and clarity around it, we at WhyItWorks would love to help.