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This one got really good feedback from the client.
The brief was about trust and long-term partnerships, so I wanted the visual to carry that message without needing a wall of text. The handshake felt like the right anchor, but I didn't want it to look like every other corporate handshake graphic out there. So I went with halftone illustration and those flowing lines to give it some energy.
Sometimes the simple concepts hit the hardest. Its all about figuring out the user experience at last.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Just wrapped a new branding project ⚡
DealDesk helps companies negotiate smarter SaaS dealswith a strong premise - “Every vendor has a Deal Desk. Buyers should too.”
The challenge? They needed to look premium enough for C-suite trust but modern enough to stand out. Go too corporate and you're just another boring procurement firm. Too startup-y and you lose the gravitas. Threading that needle was exactly the kind of ask that makes branding work so fun.
We’re now moving into web + asset design under my Design Support service - taking the brand from strategy into real-world touchpoints.
Full case study is live 👀 Check it out
The DealDesk branding is so sharp! That balance of premium and modern is exactly right for a B2B SaaS brand — the dark teal palette and clean typography really communicate trust. Great work!
Taking the colour palette straight out of the imagery is key 🔑 - love it
Super!
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