Hẻm — Editorial Art Collection

Hẻm is an editorial art collection exploring the quiet beauty and nostalgic character of Vietnamese alleyways.

The project was built around the idea of turning familiar street spaces into fragments of memory — like a personal diary or scrapbook documenting small moments found inside old Vietnamese neighborhoods.

The visual direction combines a torn-paper collage aesthetic with retro and vintage elements, using aged paper textures, handwritten typography and layered imagery to create the feeling of a collected keepsake from the past.

To develop the visual language, I explored different Vietnamese alleyways and selected imagery, textures and written details that reflected the atmosphere of each location. Instead of using one fixed background throughout the publication, I used the dominant colors and visual tones of each alley as the background for individual pages, allowing every spread to carry a sense of its own place and atmosphere.

The result is an image-driven publication designed to feel less like a traditional magazine and more like a visual diary of Vietnamese alleyways — inviting readers to pause, explore and reconnect with memories of familiar streets.