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My client wanted to take his delivery business national. He didn't have a brand to do it with.
He'd been white-labeling his service, operating without a real identity. The only thing he had was a logo he used on paperwork. No brand system, no website, no digital presence.
If he was going to expand across Canada and compete with Uber, Skip The Dishes, Intelcom, and Amazon, that had to change.
Here's how we built it from the ground up.
Before I opened Figma, I asked my client two questions: what's your goal, and who are you up against?
The goal was clear: national expansion. The competition? Some of the biggest logistics and delivery brands in the country.
So I studied each competitor's website. Not just how they looked, but how they felt. How they communicated across different touchpoints. What their brand language said about their positioning.
I needed to understand the standard before I could build something that stood next to it.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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My Recent Work -- Showreel
Title: Proper Form — Brand Identity & Visual Language
A brand identity for Proper Form built around a more modern, movement-driven take on recovery and healthcare.
The visual system extends the logo into a complete language through color, typography, imagery and layout, creating a consistent identity across different brand touchpoints.
Created by Lepisov Branding in collaboration with @Creative Mints
Logo design: Ilya Gorchanyuk
Creative direction: Dmitry Lepisov
Brand identity: Lepisov Branding × Creative Mints
Using the logo mark as the big graphic across the layouts is smart. The purple to pink gradient gives recovery a more energetic feel.
🔥 From streetwear to a standout Shopify experience.
I recently worked on DOPE BEYOND, building a bold e-commerce store for a streetwear brand using Shopify and the Palo Alto theme.
From mega menu navigation to size charts and color swatches, every detail was designed to make shopping easier while keeping the brand’s identity strong.
What do you think matters most in a fashion e-commerce store: design, user experience, or functionality? 👇
Ye le Jani Solomon wali post ke liye copy-ready:
Fire work Solomon! 🔥 DOPE BEYOND looks like a perfect fit for a bold streetwear brand — love how you took Shopify + Palo Alto theme and pushed it beyond the template with mega menu, size charts and color swatches. Those small UX...