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Dar Ul Misk - Fragrance Ecommerce Business
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designed the "luxe marketplace" for an e-commerce client.
the idea: shopping for the ultra wealthy shouldn't feel transactional.
A fresh Shopify experience built for Lula Oil 🥑
Creating a clean, modern e-commerce experience that puts the product and brand story at the center.
From the visual direction and product presentation to the responsive Shopify experience, every detail was designed to make the brand feel premium, natural, and easy to explore.
✨ Clean & modern UI
🥑 Product-focused experience
🛍️ Shopify e-commerce development
📱 Responsive across devices
🌿 Natural, premium brand aesthetic
Here’s a look at some of the visuals and videos from the project.
Built with Shopify.
Nice translation of the avocado-oil branding into the PDP. Since this is a consumable people reorder on a cycle, is there a subscribe-and-save or reorder-reminder flow built in, or is the launch scope first-purchase-only for now? That's usually where the real revenue sits on a...
More content would have made this SEO problem worse
When organic traffic is low, the obvious reaction is often: “We need more pages and more content.”
In this project, that would have been the wrong move.
The website was new, looked professional and had plenty of room to grow, but only 2 pages were indexed. Important product categories were difficult for search engines to discover because of the way the subdomain and JavaScript navigation were implemented.
We also found canonical conflicts, weak metadata, redirect issues, slow performance, missing structured data and several content problems.
If the client had started publishing 20–30 new pages immediately, we would simply have created more URLs inside a system that was already struggling to index the existing ones.
So we worked in a different order: first technical accessibility, then metadata and page structure, then schema and content improvements.
After implementation, organic clicks grew by 500–700%, impressions by 300–500%, and CTR reached 8.8%.
This is why I always separate two questions before building a content plan:
Do we have enough search demand?
Can the existing website actually capture that demand?
Content can scale SEO. But only after the foundation is ready to support it.
If your team is planning to invest heavily in new SEO content, send me the website. I’ll tell you what I would check before increasing the content budget.
#SEO #SEOAudit #TechnicalSEO #ContentStrategy #OrganicGrowth