Good packaging is not just about making the product look good. It has to communicate the brand qu...Good packaging is not just about making the product look good. It has to communicate the brand qu...
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Ryan Framer
• Sep 4
Good packaging is not just about making the product look good. It has to communicate the brand quickly and make the product stand out.
My process usually starts with:
Understanding the brand and its audience Looking at competitors and the market Creating a visual direction around the brand personality Working on typography, colors, and layout Making sure the design works on the actual packaging Creating mockups to see how it feels in the real world
The goal is simple: make the packaging recognizable, clear, and something people want to pick up.
Brand DesignFigmaAdobe Photoshop
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