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Designed for people who want the journey to feel as good as the destination.
Created a premium travel website concept for Wanderly, combining cinematic imagery with an editorial-style digital experience.
The goal was to make the website feel less like a typical travel booking platform and more like a luxury travel magazine you can interact with.
What I focused on:
• Premium travel brand direction
• Cinematic hero experience
• Editorial typography
• Destination and experience cards
• Strong visual storytelling
• Clear booking-focused CTA
• Social proof and traveler ratings
• Responsive web layout
• Luxury hospitality-inspired UI
The design uses warm neutrals, deep shadows, soft typography, and immersive imagery to create a sense of escape before the user even starts planning the trip.
Designed with a strong Figma + Framer-style approach, focusing on visual hierarchy, interaction, and conversion.
For me, it’s cultural context. AI can generate references, but it can’t fully replicate lived experience. As a South African creative, so much of my work relies on instinct, memory, language and the nuances of how we actually experience our culture.