For an architecture studio, I didn't want the hero to feel like a typical “headline + image + button” layout.
The architecture itself should do most of the talking.
I built the hero around three things: a cinematic architectural image to establish emotion, oversized editorial typography to create hierarchy, and restrained CTAs that keep the focus on the work.
The goal was to make the first screen feel like an extension of the studio's design philosophy, quiet, intentional, and considered.
This is only the first section. More of Aurelia coming next.
Branding v3 for Virtuoso
This design evolution, made an impact to the brand growth's by:
- Increasing website conversions
- Having consistent brand presence across digital mediums
- Increase brand awareness
See full case study here