Make Your Medical Website’s Homepage Clear in Five SecondsMake Your Medical Website’s Homepage Clear in Five Seconds
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A patient decides whether to stay on your website in about five seconds.
In that time, your home page should answer three questions: ➡️Who are you? Your name, specialty and credentials ➡️What do you treat? The conditions or procedures patients search for ➡️Where are you? Your city or the areas you serve
If a patient has to scroll to find any of these, many will leave and book with the next doctor in the search results.
Open your website on your phone right now. Can you answer all three without scrolling?
Ashar's avatar
The five second test is the right frame for this. Most clinic homepages lead with a slider or a stock photo, so the name, specialty and city get buried. Do you find that putting the city and the main treatment in the hero headline lifts bookings more than a strong photo does, or...
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