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Tower Media Rebrand | Central Baptist College
Redesigned the visual identity for Tower Media, Central Baptist College's student media organization. The goal was to modernize a logo that hadn't been updated in over a decade and create a stronger, more recognizable brand across news, social media, podcasts, and photography. Designed using Affinity Designer and Adobe Creative Suite.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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How to Out-Strategy as a Designer AI in 2026 🎬
In this episode, we sat with @Brady Patterson who went from working with top sport brands like 49ers, USC, Fox Sports, Apple, and Hulu to building cult‑like brands and high‑converting websites for roofers, garage door companies, and blue‑collar businesses.
We also unpack why “unsexy” trades might be the best niche designers are sleeping on, and how to turn creativity into consistent, lead‑driven income.
Watch Full Episode below ↓
Great episode, really enjoyed recording it.
coke relaunched its global identity this week and drew basically nothing new. the budget went into enforcement instead, tooling that encodes the rules so 200 markets stop improvising.
the honest reason is in a quote from their design intelligence lead. the problem they set out to solve is brand guidelines getting misinterpreted, and what's already hard for humans is harder for ai.
i see the small version of that in most files i open. count the greys in a growth-stage design file, there are usually five or six, several within a couple percent of each other, and not one was picked carelessly. someone needed a border at 4pm, the token wasn't published, they chose something sensible and moved on.
The greys-in-a-growth-stage-file example is painfully accurate. Every unpublished token is a decision someone made under deadline pressure that just never got reconciled, and that's the debt AI enforcement is actually trying to pay down.
Hey everyone,
For the Envato Hackathon: Human by Design, I created a brand exploration for one of the most anticipated events for cricket fans, the Cricket World Cup 2027.
My process usually starts with the defining story first. I collect references, get a clear picture of the mood I'm going for, and then figure out how to actually bring it to life using stock assets, design tools, and AI as my execution partner. For this one, I wanted the whole thing to feel vibrant, dynamic, and bold, basically a visual system that captures the energy of the game.
I'll be adding a walkthrough video in comments showing how I arrived at certain creative decisions, and how @envato assets & AI tools helped shape the final look and feel.
Process Walkthrough