Pinch is a concept brand for a mid-high salt line made to live on the counter, not in the cupboard. Five flavors, five two-color tins, one refillable keepsake people leave next to the bar cart.
I built the full identity: wordmark, lid lockups, hand-stamped pattern system, tone of voice, and art direction.
Wellness shouldn’t feel like another task on your to do list.
Elixra turns breathing, sleep, and mindful routines into an immersive digital experience through cinematic visuals, soft interactions, and rewarding micro moments.