Exploring the color direction for NAS Cigars. This phase was all about pushing range and contrast. We tested warm tobacco tones, deep earth hues, bold accents, and unexpected pops to see how far the brand could stretch while still feeling refined. Each palette was built around the idea of richness and depth. Colors that feel aged, intentional, and premium. Some leaned classic and heritage-driven, others explored a more modern, elevated edge. The goal was not just to find a good color, but to find a system that could live across packaging, digital, and brand moments without losing its identity. This is where the brand starts to take shape.