Where should the photo live - behind the words or beside them?

Same pilates studio, same headline. 

01 - Photo as the background. Full-bleed atmosphere: the room wraps around the words. Immersive and cinematic, but the text only survives thanks to a darkening overlay laid over the image.

02 - Photo beside the text. A clean split: words on calm ground, the room in its own column. Everything readable at a glance, the trade is a little less drama.

One sells the feeling. The other sells the clarity. Which hero would make you book the class?

1 nails it

Two case studies, two totally opposite registers.

One is carved in stone and says nothing.

One drips off a spoon and won't shut up about which field it came from.

Which one do you want first?

vectis — zero-knowledge privacy, dithered like a forgotten statue

HIVE INDEX — raw honey with a paper trail. No two lots taste the same, and we don't correct for that.

Vectis