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Abandoned Cart Email Copywriting: Reconnecting with Interested Shoppers
Project type: Independent speculative copywriting sample
A shopper adds a product to their cart but leaves without completing the purchase.
A well planned abandoned cart email can remind them of the items they considered and make it easier to revisit their purchase decision.
For this sample, I explored a three email sequence:
First reminder: Gently remind the shopper about the items left in their cart.
Second email: Reinforce the product’s value and address relevant purchase questions.
Final follow up: Invite the shopper to return and complete their order without using unnecessary pressure.
The goal is to create helpful, relevant follow ups that encourage shoppers to reconsider their unfinished purchases.
Service demonstrated: E-commerce email copywriting and abandoned cart email sequences.
Pelumi Writes
Independent speculative project; not commissioned client work.
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Service Page Copywriting: Making a Business’s Offer Easier to Understand
Project type: Independent speculative copywriting sample
A business can offer valuable services and still struggle to communicate exactly what customers are paying for.
A strong service page should answer important questions:
— What does the service include?
— Who is it designed for?
— What problem or need does it address?
— What should customers expect from the process?
— How can interested customers get started?
For this sample, I explored how a service page can move beyond simply listing services and give potential customers a clearer understanding of the offer.
The goal is to make the information easy to follow, communicate value and help visitors make informed decisions.
Service demonstrated: Website service page copywriting and offer messaging.
Pelumi Writes
Independent speculative project; not commissioned client work.
Designed a site for an AI data company that doesn’t sell data, it sells what data becomes.🫶🏼
Those purple cards look like tarot cards for data, I'd pick Atlas 😄 Really nice soft colors
I designed SMAF, a Next.js e-commerce template for handbags. The homepage opens with a campaign image and a clear path to Shop All.
I put Best Sellers next so shoppers can see the bags and prices before getting into the brand story.
Smart UX decision! Putting top products right upfront drives instant engagement.