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300+ live deployments.
That's how many property management companies and destination marketing organizations across the DACH market are running the white-label booking engine I redesigned at DS Destination Solutions.
One product. Each deployment is branded differently, with different colors, fonts, and logos. The same underlying system throughout.
A mobile-first rebuild running research, design, and implementation in parallel, moving from wireframes to production-ready Figma files across the full rollout.
The full case study is now on my Contra profile.
Great
Thank you 💕
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Hi everyone! 👋
This is my first post here, so I thought I'd share something I've been really excited to work on.
I recently designed the AI Project Setup experience for ThinkEasy from scratch. The goal was to make creating research projects feel simple and intuitive, while using AI to guide users instead of overwhelming them.
It was a fun challenge to figure out how to balance flexibility with clarity, and I'm really happy with how it came together.
I'd genuinely love to hear your thoughts or feedback!
#UXDesign #ProductDesign #AI #CaseStudy #UserExperience
This is nice 👍
Not everything I build lives in Framer.
This one's a code project: I rebuilt Payy's React marketing site — a stablecoin payments company — from the front-end up. New typography system, a reusable motion foundation (scroll reveals, animated stats, page transitions), a handful of custom components, and a footer with proper parallax. All hand-written, no UI framework doing the heavy lifting.
I ran the whole build through Claude Code, which is where 15 years of front-end experience actually pays off — I'm not prompting and hoping. I know what good motion feels like, how to keep things performant and accessible, and where the real work is. The AI moves fast; the engineering judgment is mine. I also work fluently with MCPs like the Figma MCP, so I can pull straight from design files into clean, accurate code.
If you've got a Figma design that needs to become a real, performant site — in React, not just Framer — that's squarely my lane. Happy to talk through what you're building.
Clean UI👏
Same content. Two different perceptions. Using the same copy and imagery, two different homepage concepts were created.
Option 1 - Clean, structured, functional
Option 2 - Editorial, atmospheric, premium
The same content can create a completely different perception of a brand depending on composition, typography, spacing, and visual hierarchy.
Which version would you choose, and what emotions does each one evoke for you?
112 voted
78%
32 voted
22%
144 votes
Closed
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