Luxury shopping, reimagined. This hero section removes the usual steps between landing and shoppi...Luxury shopping, reimagined. This hero section removes the usual steps between landing and shoppi...
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This hero section removes the usual steps between landing and shopping. No extra pages to click through. The moment you arrive, you're already browsing. It's immersive, intentional, and effortless.
I designed this thinking about high-end boutiques where every piece gets its moment. The interface itself becomes your storefront. See something you love? Pick it and keep moving.
Here's what makes it different: you search by occasion, not by price or size. Got dinner plans Friday night? Just search "dinner shoe" and find exactly what fits that moment. Because luxury shopping shouldn't be about filtering specs. It's about finding what works for your life, right now.
No stress. No friction. Just you and the right pair.
P.S. they've gone through several site restructures since then (so it looks different from my snapshots), but it goes to show how easy Framer makes it for clients to manage and update their site independently.
I explored a portfolio website for Meriot, a product designer based in the Netherlands who wanted a digital presence that felt more personal, editorial, and design-focused.
The challenge was to avoid the typical portfolio formula and create something that communicates personality within the first few seconds.
The direction
→ Bold editorial typography
→ Strong personal photography
→ Minimal black-and-white foundation
→ Warm orange accent for CTAs
→ Simple, structured navigation
→ Clear positioning as a product designer
→ A portfolio experience that feels like a personal brand
The idea was to make the website feel confident without being complicated.
Rather than leading with a long introduction, the hero immediately communicates who Meriot is, what he does, and where the visitor should go next.