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This project focused on revolutionizing the experience of Natura & Avon beauty consultants by introducing a modern e-commerce platform that elevates product visibility. My role as the lead UX designer involved crafting a seamless user experience through the integration of the new Design Systems. This project matters because it not only enhances the consultants' ability to showcase products but also strengthens the connection between the brands and their customer base. With beauty consultants at the forefront of sales, improving their tools directly impacts business growth and customer satisfaction.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Proud to share my submission for the #configMakeathon 🦋
Design has one job — make people feel something before they think something.
For the #ConfigMakeathon, I built a complete digital campaign experience for Butterfly Conservation's "Britain's Favourite Butterfly" — taking a public vote and transforming it into something people actually want to be part of.
The challenge wasn't technical. It was human. How do you make someone genuinely care about a species they've never noticed? How do you turn conservation data into something personal? How do you design an experience that moves people from passive viewers to active participants?
The answer was architecture — three distinct experiences working as one:
🗳️ Results Explorer — A fully filterable species discovery system built around personality vibes, wing colours, and rarity. Not a leaderboard. A world worth exploring.
🧬 Personality Quiz — A matching experience that gives every user a butterfly identity rooted in real behavioural traits. Flashy. Feisty. Adventurous. Rare. When someone sees themselves in a species, the relationship changes entirely.
🌿 Conservation Narrative — A story-first approach to ecological data that earns its urgency rather than demanding it. The stakes land harder when you already have a favourite.
This is the kind of work I find most meaningful — where design isn't decoration, it's the strategy itself.
🔗 Prototype:Prototype
Built with Figma · Figma Make · MCP
#ConfigMakeathon #Figma #UXDesign #ProductDesign #DesignForGood #ButterflyConservation @Figma @Contra @Contra HQ
Pretty Good!
👋 Hi everyone!
My name is Anastasiia, though most people know me as Rada.
I’m a Product Designer from Ukraine who enjoys turning complex problems into simple, meaningful experiences.
While design is my profession, it’s not the only thing that shapes the way I think. I also teach DJing, and both worlds have taught me the same lesson: great experiences are never accidental. They are carefully designed.
I’m fascinated by user behavior, product strategy, research, and the decisions that turn ideas into products people genuinely want to use.
I joined this challenge to share my thoughts, learn from others, and become more consistent in creating content.
Here you'll find insights about UX, product thinking, research, design processes, lessons learned, and sometimes a few stories from the music world as well.
Looking forward to connecting with you all 🚀
Welcome! ✨ I love the connection between product design and DJing—both are really about understanding people, reading the room, and creating experiences that feel effortless. 🚀
Hey Contra! 👋
I’m a UI/UX Designer from Ukraine 🇺🇦, currently based in Poland.
I've been designing websites and digital products for several years, helping businesses turn ideas into intuitive and user-friendly experiences. My background includes web design, mobile interfaces, landing pages and design systems.
What drives me as a designer:
✦ Creating experiences that feel simple and natural
✦ Solving real user problems, not just making things look pretty
✦ Finding the balance between business goals and user needs
My favorite tools are Figma, FigJam, Framer, AI-powered design workflows, and rapid prototyping.
I recently joined Contra and I'm excited to start sharing my work, design thoughts, and case studies here. 🚀
If you're a designer, founder, developer, or creator, let's connect and support each other.
Looking forward to meeting amazing people in this community! 🤝
#ProductDesign #UXDesign #UIDesign #Figma #WebDesign #MobileDesign
#DesignSystems #SaaSDesign #StartupDesign #UXResearch#Prototyping
#CreativeCommunity
Happy to see another Ukrainian designer here! 🇺🇦
Your mindset around creating intuitive experiences and solving real problems is exactly what makes great products.
Best of luck on Contra, and looking forward to seeing more of your work!
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