One of the 'coolest' gigs I’ve done.
I captured the photos and video for Ben & Jerry’s Free Cone Day in the Netherlands. The content was used in their global marketing campaigns and reached millions of people.
What if construction felt as clear as the space it creates?
For Arqētia, we built a visual identity around one of the industry's most important client needs: transparency. A direct response to the uncertainty often associated with construction, from unclear processes and budgets to timelines and decision-making.
The concept makes transparency tangible, translating it into a visual system that feels open, structured and precise.
check it out
For brand identity, I like to show mockups to test of the identity system: the logo, pattern, and color palette all needed to work at a much larger scale without feeling overdesigned.
That’s where a flexible brand system really starts to prove itself.