96% of mental health app users abandon within 15 days. What if your onboarding could change that?...96% of mental health app users abandon within 15 days. What if your onboarding could change that?...
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96% of mental health app users abandon within 15 days. What if your onboarding could change that?
This sample shows a 5-day automated email course designed to build trust before conversion—trauma-informed lessons, clinical accuracy without jargon, and engagement mechanisms that keep users opening.
Hey, I built the entire application end to end. The real challenge inside the CRM automation is the perfect stages tagging along each stage if & else coordinations.
I built the entire wireframe. I can share with you.
Designed the landing page and dashboard preview for Thaw — an AI platform that tracks anxiety, mood, and burnout, framing emotional buildup as frost that gradually melts through guided sessions.
Mental health apps tend to land in one of two places: too clinical to feel human, or too soft to feel like it takes anything seriously. So the whole design leans on one strong metaphor instead — a head encased in melting ice — and lets oversized typography wrap directly around it for real visual weight.
Below the hero, the dashboard preview does the harder work: mood stability, anxiety signals, sleep quality, and a specific AI-detected insight that makes the product feel genuinely perceptive rather than generic.
A warm dark palette with cool blue type keeps the tone serious without tipping into heavy.
Creative - Midjourney
Animation - Jitter
Trying to say everything in one ad? That may be exactly why people click nothing.Your audience is scrolling fast. If your ad has multiple messages, competing benefits, and several calls-to-action, the real value can get lost.
🔥 ONE AD. ONE MESSAGE. ONE REASON TO CLICK.
Instead of:
❌ 5 different benefits
❌ Multiple competing offers
❌ Too much text
❌ Confusing CTAs
❌ “We do everything” messaging
Build each ad around:
✅ One audience
✅ One pain point
✅ One core benefit
✅ One compelling offer
✅ One clear CTA
💡 THE SIMPLE FORMULA
Pain Point → Benefit → Proof → CTA
Your prospect should understand within seconds:
“Why should I click this?”
If the answer isn't immediately clear, simplify the ad.
🚀 MAKE EVERY CLICK HAVE A PURPOSE
At Saadiq IT, we help businesses create focused digital advertising campaigns designed around clear messaging and measurable actions.