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MOJI Focus Studio (IKIGAI) — Brand Identity for an Educational Project.
The Challenge
Following a strategic shift and a name change from IKIGAI to MOJI Focus Studio, the educational company needed a complete visual rebranding to reflect its new market positioning. The challenge was to build a cohesive brand identity from the ground up that would seamlessly translate across both their marketing channels and their actual learning products.
The Solution
I designed a comprehensive visual system that brings their new positioning to life. This included a smart logo evolution and a distinctive visual language using a typography pairing of Baskerville (for academic trust) and Montserrat (for modern clarity). Beyond the core identity, I applied this new design system to create highly engaging, structured Instagram templates for audience growth, as well as beautifully formatted educational materials to enhance the students' learning experience.
The Result
A successful, smooth brand transition that instantly elevated MOJI Focus Studio's market presence. The cohesive visual strategy perfectly aligned with their new positioning, providing users with a premium, trustworthy brand experience—from their first touchpoint on social media to their interaction with the educational content.
Let's create something beautiful together! Looking to elevate your brand's digital presence?
Let's work together.
Drop me a line at: hello@visualeria.com
Or connect with me on LinkedIn.
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