As a designer, I feel like I constantly need to keep up with new tools and products, if only to keep my "has a computer replaced me already?" anxiety under control
At first, we expected AI to do everything with one click
Then we moved on to writing...
Fade Into You by Mazzy Star is my favourite song ever!!
It's one of those songs I put on whenever I need a little reminder of how good life can feel.
For this cover, I wanted to capture the feeling of freedom, movement, and that almost weightless feeling of being alive. Like driving with the windows down, your head out in the wind, or opening your window at night and getting lost in the stars.
The idea was to make the typography part of the image, not just something placed on top. Almost like the words are floating inside that little dream you get lost in while listening to music.
Just wrapped a brand identity concept for Haven Ridge Properties, a real estate developer selling to first-time buyers and investors.
The challenge: feel premium without feeling cold.
The answer was two ideas shelter and growth.
The mark is a roofline that doubles as an upward arrow: home and long term value in one symbol.
What's inside the guidelines:
• Primary and secondary logo lockups
• Logo usage rules
• Typography system
• Colour palette with clear roles
• Imagery direction
• Digital and print applications
Which detail stands out most to you?
#branding #brandidentity #logodesign #brandguidelines #realestate