I've been designing two hero directions for Christopher's Waterside Barber, same badge logo, same headline, same "Reserve Your Seat" CTA. Two completely different ways to set the tone.💈 Which one would make you reserve your seat? 👇

Full-bleed

VERTEX ARENA — Multi-Use Venue Architecture Competition Entry VERTEX ARENA is a 20,000-seat multi-use venue with a kinetic crystalline facade — thousands of individually-addressable faceted glass panels that transform the building from a sculptural bronze-and-glass landmark by day into a programmable light instrument reacting live to what's happening inside at night. By day: warm brushed bronze framing, clear and frosted glass, natural daylight — the building as architectural object. By night: full-spectrum LED backlighting cycling through Electric Violet, Vivid Cyan, and Hot Coral — the building becomes part of the spectacle. This is a competition submission package — parti diagram, site plan, day and night renders, interior scale, technical detail, and a physical model jury-review moment. This is what reactivity looks like when engineered into structure.

M N LOKESHWAR REDDY, Creative Director

Link to the full project: https://www.behance.net/gallery/253099353/VERTEX-ARENA-Multi-Use-Venue-Architecture