Automated Content Engines: Boost Consistency & Ownership

Automated Content Engines: Boost Consistency & OwnershipAutomated Content Engines: Boost Consistency & Ownership

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Jasper Rexford

pro

• Jul 3

Most businesses don't have a content problem. They have a consistency problem.

You know you should be posting. But scripting, recording, editing and captioning eats an afternoon per clip, so it doesn't happen. Or you hand an agency a few grand a month and own nothing at the end of it.

So I build content engines instead. You give it one brief and it writes the script in your voice, generates the video, captions it and posts it to your channels. Every day, whether you're busy or not. It sits in your stack and you own it outright.

The one I run for myself costs about $2 a video in API spend. Agencies quote 4 to 8k a month for the same output, and you never own the engine.

Honest question. When a customer checks your socials before buying, what do they see: this week, or last quarter?

aiautomation Claude creativeaiflow

Alex Prokhorov

max

• Jun 30

Claude Sonnet 5 is crazy efficient. One-shot this landing page and spent only 4% of 5h limit

Claude

Victor Adebayo

• Jun 30

Nice 👍

Lauri Lännenmäki

pro

• Jun 30

Not everything I build lives in Framer.

This one's a code project: I rebuilt Payy's React marketing site — a stablecoin payments company — from the front-end up. New typography system, a reusable motion foundation (scroll reveals, animated stats, page transitions), a handful of custom components, and a footer with proper parallax. All hand-written, no UI framework doing the heavy lifting.

I ran the whole build through Claude Code, which is where 15 years of front-end experience actually pays off — I'm not prompting and hoping. I know what good motion feels like, how to keep things performant and accessible, and where the real work is. The AI moves fast; the engineering judgment is mine. I also work fluently with MCPs like the Figma MCP, so I can pull straight from design files into clean, accurate code.

If you've got a Figma design that needs to become a real, performant site — in React, not just Framer — that's squarely my lane. Happy to talk through what you're building.

Check it out