Comprehensive Local Brand Identity: Design & GuidelinesComprehensive Local Brand Identity: Design & Guidelines
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Nicole Pavelescu
ā€¢ Feb 25
Complete Brand Identity | Local Brand
šŸš€ Brief:
Comprehensive brand book for a local brand, including visual identity, logo usage, typography, color palette, illustrations, website design for desktop and mobile, and promotional materials across indoor, outdoor, and other brand touchpoints.
šŸ§  My Role:
Full brand design, including logo, visual identity system, typography, color scheme, and guidelines for consistent implementation.
šŸ”„ Focus:
Consistency across all brand touchpoints, clear guidelines for application, and a cohesive visual system. The manual text has been translated into English to make it understandable for an international audience, while the original design elements retain Romanian text.
Brand DesignAdobe PhotoshopAdobe IllustratorAdobe XDBrand Audit Design
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