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:danello is a brand identity project for a dark kitchen bakery based in Veracruz, Mexico — a small, founder-led operation specializing in modern pastry. The brief called for a brand that felt approachable and warm without losing the refinement the product deserved.
The identity spans logo design, packaging, menu design, and customer collateral — from the patterned delivery box to the thank you card tucked inside every order. The blush and wine palette carries through every touchpoint, turning each delivery into a brand experience.
This was a real client engagement — the studio's first paid brand identity project in the food and beverage space.
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NICE HUMANS
Making automation feel human.
Context
Nice Humans is a growing automation studio that helps teams streamline how they work. As they scaled, their brand no longer reflected the expertise or the people behind it.
The challenge
The automation market speaks in efficiency, systems and scale, and it often sounds interchangeable. Nice Humans needed to claim leadership in that space while standing for something competitors overlook: automation is ultimately about people.
The approach
Rather than starting with a logo, we started with a positioning: a team that builds for other teams. From there we developed a complete brand strategy, including archetype, tone of voice, verbal identity and a visual language. Each one was designed to balance technical authority with human warmth.
The outcome
A cohesive brand system that sets Nice Humans apart in a crowded category and gives them a clear, consistent voice to grow with.
Great strategy and sleek execution! The visual hierarchy across web and print is spot on. 👏
My entry for the Designer Briefs: a brand identity and label system for Lätt, a Stockholm label bringing a light, romantic touch to modern tailoring. Silk, sheer knits and suiting made to be worn lightly.
The idea is "Tailoring, softened," and it runs through every touchpoint. A script wordmark is embossed blind into the hang tag and the shopping bag. A woven neck label is sewn loosely into the lining, and a satin care tag carries bilingual Swedish/English care instructions in a typewriter-style mono. Packaging is tissue, lace and frayed silk ribbon: "Wrapped lightly. Opened slowly." The visual world is built from fabric scans and phone snapshots, so it feels tactile and real.
I loved this project so much, what do you think? I would love to hear the feedback of the community!
Love this!
Doppel — Threat Graph
Making complex cybersecurity concepts clear through motion.
For the Doppel Threat Graph product film, I contributed to the visual development and animation. The product connects digital threats across multiple channels, revealing how individual signals form part of a coordinated attack campaign.
The challenge was to translate this technical functionality into a clear visual narrative—showing why the connections between threats matter and how they help reveal the bigger picture.
My work covered storyboard and motion exploration, animation, and scene refinement throughout the feedback process. The focus was on introducing information progressively and guiding attention toward the relationships central to the product’s value.
The result is an animated product film that introduces Doppel Threat Graph and makes its core functionality easier to understand. The project demonstrates how motion design can bring clarity to a complex software product.
Services: Storyboard Exploration · Motion · Animation
That's unbelievable great job 🎉🎉🔥🔥