Herbal Supplements E-commerce Website UI — A/B Design Test 🌿
Two visual directions. One herbal wellness brand. Which design would you choose?
I’ve explored two different UI concepts for a herbal supplements e-commerce website, focusing on natural aesthetics, premium product presentation, and a smooth shopping experience.
🌿 Design A: Clean, fresh, and nature-inspired with a bright green palette.
🌱 Design B: Premium, earthy, and elegant with floating product visuals and botanical elements.
Both concepts aim to create a modern, trustworthy, and engaging online shopping experience.
I lean toward Design B, Lovepreet. The earthy, premium feel with floating product visuals suits herbal wellness better than bright green. Trust matters most when people buy supplements.
The overall visual direction and earthy green tones look great very fresh and fitting for wellness. That said is it just me or do both designs look the same?
Thank you to everyone who voted in my cover test. This time, I’m trying two short previews of DCS 654: my library of 654 dessert-inspired colors and matching textures, with ready-made palettes for your own design work.
Which video makes you more curious to explore the library: A or B?
Fresh case study 🚀🚀🚀
Brand identity for Peak, an all-in-one website builder for WordPress that I design and build. A four-letter mark, a warm paper-and-ember palette and one system that runs from the favicon to the packaging.
A four-letter mark that has to hold from favicon to packaging is a tough constraint. Did you draw one letterform first and build the other three from it, or design them together as a set from the start?