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Brand + Site package for a coaching client! She's going to be empowering women to ditch the hustle & embrace their life's purpose.
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The hardest brief in identity work is "make us look serious without making us look corporate."
Serious comes from consistency. Corporate comes from removing anything a person chose.
"Corporate comes from removing anything a person chose" is going straight in my notes. I'd push it further though, I think a lot of that removal happens in legal and stakeholder review, not the initial design pass. Do you find the fight is more with the client's own instincts or with whoever signs off after them?
On-brand visual explorations with Midjourney. Does it feel calm, warm and professional?
I really like the colours and the style, however, the actual people make me feel isolated and a bit anxious. It's dream-like which is lovely, but there's something that is not calm or warm for me.
Inspiration design of the day 🔥
There's a shop in Barcelona that sells vintage prints from artists long gone.
On one of my visits, I found myself completely drawn to the way they used to illustrate flowers, fruits, objects, animals. A real exercise in consistent observation, one that's been lost in a generation...
