I built a TikTok machine before I ever opened TikTok
Confession: I've never posted a TikTok, and I've barely watched one (I'm a Youtube Shorts addict though 😂).
So naturally, I built a machine that makes them.
It's for thegoatdebate.io, my Messi vs Ronaldo GOAT debate site. The star is Papa Goat, a grumpy, deeply unimpressed goat who has heard your GOAT take before and didn't like it then either. 🐐
How it works: you give it some football footage. It picks a take from a bank of about 150 sourced facts, and a local AI model writes Papa Goat's script. ElevenLabs gives him a voice, and a talking goat lands on top of the video. Out comes a vertical video that a human (me) watches before anything gets posted.
The mark, but for a reason that has nothing to do with which one looks better here: this brand lives on a pizza box, a napkin and a sticker on a takeaway bag, mostly around 20mm and often one ink on brown board. The full logo introduces the place once; the mark is what someone...
I created this 5-slide Instagram campaign for GO CRAZY, a fictional contemporary accessories brand focused on handbags and jewelry.
I created the campaign for a real fashion brand clean, confident, editorial, and wearable. I focused on product storytelling, strong typography, natural photography, and a consistent visual identity across each slide.