Created the complete brand identity for Nerada, a natural tea brand — developing the visual direction and design elements that shape how the brand looks and feels across every touchpoint. The goal was a clean, organic aesthetic that reflects the brand's natural positioning and builds a consistent, recognizable identity.

The mark feels grown rather than drawn, which is exactly right for a natural tea brand. Packaging is where tea brands win or lose. Does the identity change tone across blends, or stay one voice with different colours?

Looking Back: My First AI Creation — April 2026

Before I began developing structured AI-assisted production workflows, I was experimenting and discovering what these tools could do.

This concert-style music video featuring Lisa Dean was one of my very first AI creations, made using Luma AI in April 2026. I brought a character I had created in a wrestling game into an AI-generated concert setting and explored how I could combine visuals, music, and atmosphere into a performance.

At the time, I was learning through experimentation, testing possibilities, and discovering both the creative potential and limitations of AI.

Looking back at this project reminds me how far my creative process has evolved since those early experiments. It remains an important milestone in my journey as a character creator and visual storyteller.

Every creative journey starts somewhere. This is where mine began.

#AICreativity #CreativeDirection #VisualStorytelling #LumaAI

Still nice regardless