It's 2026, and accounting and other B2B firms need to explain their product fast. Attention spans are shot, no one goes and visits a website to understand the product. So a nice video like this can explain a product better and faster than anything else. This one is for Dally Tax. In 48 seconds: a year of receipts, one checkbox, one refund, one button, filed. Before anything is animated, we work out the positioning: who the product is for and the one thing to say. Then we make the film in brand, with sound.