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This case study highlights how Vinchi Watches used a social media strategy to build a targeted audience before launch, resulting in a sold out first drop and a strong brand presence within the watch niche.
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Connect with clients, get discovered, and run your business 100% commission-free
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Curious: What’s missing in most brand systems, in your opinion?
For me, the brand guidelines system we develop at Heed Collective must be a living document — one that supports the brand in real decision-making, across teams, contexts, and moments of growth.
Building structures that guide how a brand behaves, adapts, and scales across every touchpoint.
What makes it work:
— decision-making logic, not just rules
— flexible systems, not static files
— consistency with room to evolve
We don’t launch brands — we build culture for humans, ethically.
And one thing we always add:
→ Brand Culture Layer — translating strategy into how the brand speaks, acts, and shows up in the world.
Awesome!
1/ Most B2B tech companies aren't under performing they're under communicating, what do I mean about that?
There's a concept I use with every client before we open Figma and it's called the Credibility Gap.
It's the distance between what your company actually is, so that would be the product, team, traction, roadmap and what your brand communicates when someone lands on your website.
Most growth stage B2B companies have this problem because they built the brand early and never revisited it, while the product grew up, the brand didn't.
So now you're pitching enterprise deals with a visual identity that says "bootstrap stratup" and you're losing to competitors half your size who just look more polished. Your best prospects Google you, see a site that screams Series A, and quietly downgrade their expectations before the first call.
The credibility gap is real and most companies don't even know they have it. Brand growing alongside the product is key
One legendary producer vs. a mystery box of sounds. Who wins? 🏆
I had a blast editing this video with KSHMR for Splice. Excited to keep this series going!
awesome work Kayla!
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