Zana Bakalli Couture — Visual Identity

A couture house from Prishtina, dressed in myth.

Zana Bakalli Couture is a couture atelier from Kosovo. I built the brand identity around the idea that fashion here isn't just clothing, it's meaning, passed down and worn.

The core of the identity is the ZB monogram, shaped like a butterfly. In Albanian folklore, a zana (fairy) is a guardian spirit — free, powerful, moving between worlds. The wings carry that same idea: transformation and protection. The two letters, Z and B, are woven together at the center like two figures in one gesture.