Zana Bakalli Couture — Visual Identity A couture house from Prishtina, dressed in myth. Zana Baka...Zana Bakalli Couture — Visual Identity A couture house from Prishtina, dressed in myth. Zana Baka...
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Xhesika Gasa
• 13h
Zana Bakalli Couture — Visual Identity
A couture house from Prishtina, dressed in myth.
Zana Bakalli Couture is a couture atelier from Kosovo. I built the brand identity around the idea that fashion here isn't just clothing, it's meaning, passed down and worn.
The core of the identity is the ZB monogram, shaped like a butterfly. In Albanian folklore, a zana (fairy) is a guardian spirit — free, powerful, moving between worlds. The wings carry that same idea: transformation and protection. The two letters, Z and B, are woven together at the center like two figures in one gesture.
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