What if a simple letter could become the face of an entire brand?
That was the idea behind PINT.
I wanted to create more than just a fashion logo. I wanted a mark that feels bold, modern, and instantly recognizable, something that works just as naturally on a hoodie as it does on a shopping bag, a cap, or a digital screen.
✳ The idea behind the mark
The symbol is inspired by the letter “P,” shaped into a sharp, forward-moving form. Its clean geometry and distinctive silhouette give the brand a confident personality without making it feel overdesigned.
Less detail. More character.
◼ The visual direction
Deep black meets cool grey, creating a clean, understated look that lets the identity speak for itself. The typography adds a futuristic edge, while the minimal layouts keep everything balanced and timeless.
From apparel and packaging to storefronts and digital touchpoints, every element follows one consistent idea: make the brand recognizable wherever it appears.
Because a fashion brand isn't defined by what it wears alone.
It's defined by how people remember it.
✦ One symbol. One identity. One clear direction.
This is PINT — a fashion identity built around simplicity, confidence, and individuality.
What do you think of the direction? Does the mark capture the personality of a modern fashion brand?
A logo is one thing. Giving it a whole personality is another. 👀
I picked a few of my branding projects to show what happens beyond the logo.
First, the logo on its own. Then, the full visual identity: colours, typography, graphic elements, patterns, packaging, and all the little details that make each brand feel like itself.
Because I don't want a logo to just look good sitting on a presentation slide. I want to see what it can become when it gets out into the real world.
Every project has a different story, personality, and visual direction. And that's probably my favourite part of brand design: figuring out how to turn one initial idea into a whole visual language.
Swipe through and meet the logos, then their bigger personalities. ;)
A logo is the starting point. The fun really begins after that.