Indoor Club — a 1991 tennis school, and the website that was costing them players

THE BEFORE: Indoor Club has run 5 red clay courts in Torino since 1991. The kind of place where coaches know every kid by name. But online? A website built years ago and abandoned — no booking, no mobile experience, no story. In 2026 an outdated website doesn't just look bad: it actively sends players to clubs that answer faster. Meanwhile, every booking ran through the phone. During opening hours. If someone picked up.

THE AFTER: I rebuilt their entire digital presence on @Base44 — a website ++ booking platform designed like real club software, not a template. Dark editorial UI, Big Shoulders + Geist Mono, one acid-yellow accent, and a live court timeline as the heart of the product: open it, and in 3 seconds you know what's free right now. Desktop is a full dashboard; iPhone is recomposed with bottom tabs and sheets — not a shrunk desktop.

THE AUTOMATION:

Real-time reservations: guests book in 3 taps with name, surname, phone — no account — and get an instant booking code

"Save my details" turns guests into members: auto-login on return, 2-tap rebooking

Waitlist: tap a busy slot → get notified when it frees

Members layer: trainings, open matches to join, staff console for courts and lessons

A 35-year-old club now runs bookings the way it runs its courts: precisely, and without wasted motion. Every booking in the app is a phone call they never answer. X post: https://x.com/sergyproject/status/2076561724778467412?s=20

Live: https://clay-court-torino.base44.app · Walkthrough: below int he comments

#base44giveitaglowchallenge @Base44

My two favourite website section, made in @Base44