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Designed and developed the Commercial Divers International (CDI) website using WordPress, creating a responsive, conversion-focused website for a commercial diving school. Integrated the website with Sydkic AI automation for lead engagement and communication, along with campus login functionality to provide students/users with secure access to relevant campus resources. Implemented marketing, lead-generation, and user experience enhancements to support course discovery, inquiries, enrollment, and ongoing student engagement.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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The industry standard for field service scheduling shows three to four technicians at a time, surrounded by completed appointments that are no longer relevant. Dispatchers spend their day mentally filtering noise just to see what is actually happening.
We designed a view where the full team's day is visible at once. All technicians, all AI-powered routes, who is running late, who has gaps, accessible from one place without opening a single individual profile. The view scrolls dynamically with time so completed appointments drop away and the focus stays on what still matters.
For a team of 150 technicians, the filter lets the dispatcher narrow to a specific group, region, or area in seconds. Tomorrow's schedule is already built before anyone starts work because the AI pre-builds routes based on recurring appointments.
After 6+ years of building websites, I’ve learned to ask one question early: “Who will update this after launch?”
The answer shapes the CMS, navigation, and handoff.
Fellow developers, what’s one question you always ask before starting a project?
If Customers Can't Find It, They Can't Buy It.
A WooCommerce store can have amazing products and still lose sales because the navigation is confusing.
Good eCommerce navigation should help customers answer one question quickly:
“Where do I go next?”
When designing a store, I focus on:
→ Clear product categories
→ Simple menus
→ Smart filtering
→ Search that actually helps
→ Logical product organization
→ Easy access to the cart
→ Consistent navigation on mobile
The goal isn't to show customers everything.
It's to help them find the right thing faster.
Less confusion.
Less friction.
Better shopping experience.
Great eCommerce UX doesn't make customers think—it helps them shop.
What makes you leave an online store: slow loading or confusing navigation?
#WooCommerce #Ecommerce #WebDesign #WordPress #UXDesign #OnlineStore #EcommerceDesign
Smart filtering and search are doing different jobs here: filtering narrows what the shopper already knows they want, search recovers the visit when they don't have the right words for it.